BP Reports on Gulf Recovery Progress

BP is launching a new nationwide television advertising campaign in the US to update the American people on progress being made to clean up and restore the Gulf Coast region in the wake of the Deepwater Horizon accident. The initial advertisement in the series, which saw its debut on 26th December 2011, marks the first time since late last year that BP has gone on the air nationally with adverts providing such an update. 

 

It comes as the clean-up phase of the Gulf of Mexico oil spill response is nearing completion and the first set of early restoration projects is preparing to move forward.

 

Like the original "Voices of BP" campaign, the newest adverts once again feature employees. In the first advert, New Orleans native Iris Cross, a 29-year veteran of the company who manages external affairs in Louisiana, reports on the progress made in the 20 months since the spill. She reminds viewers of the USD20 billion fund BP established for economic and environmental recovery and the USD500 million dedicated to scientific research of the Gulf ecosystem. She also reports that all Gulf beaches and waters are open and the economy continues to show improvement, with many areas along the Gulf Coast marking 2011 as one of the best tourism seasons in years.

 

BP is expanding this new advertising campaign into social media channels, including YouTube, Facebook and Twitter with additional custom content.